Xibei - Whale

Xibei

Inject a strong impetus into improving the operation and management efficiency of Xibei stores, empower its screen digitalization, and bring a new experience.

Background

As a dark horse in the catering industry, Xibei transmits a large amount of brand information to the public by laying a large number of screen projection multimedia forms to deal with the "involution" of the catering industry. At present, Xibei has nearly 400 stores in 59 cities across the country, and more than 4,000 screens need to be managed, which is also very difficult to manage.
Demand

Form a central dispatching control system to manage screen content in a unified manner, place the screen at the right time to play the right content, and become a "living sign" in the minds of consumers.

Solution and Value

On the hardware side, access to the Whale Hub Feather edge computing unit to reduce the cost of digital upgrades.

One person can remotely control all screens and control screen content.

In the same time period, different screens in the store display different content to the outside world, delivering information to customers in multiple dimensions.

Use the digital asset management system to perform multiple functions on one screen and maximize the commercial value of each screen.

Screens at all points are monitored through the DMS equipment management system, reducing equipment maintenance time from 7 days to 24 hours.

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"The cooperation with Xibei is an accumulation of experience and technology in the field of catering digitalization, which injects a strong impetus into improving the operation and management efficiency of Xibei stores, empowers its screen digitalization, and brings a new experience. "

——Whale

Xibei x Whale | Achieve Massive Control of Contents on 4000+ Screens

In the digital age, catering stores are also becoming more and more crowded. Every brand wants to maximize the amount of information received by people in the shortest time and leave an impression on the audience. Xibei has nearly 400 stores in 59 cities across the country, and has installed more than 4,000 screens. How to centrally manage the content of the screens by the central dispatching control system to meet the increasingly complex dispatching needs has become an urgent problem to be solved.

Based on the needs of Xibei, the first step suggested by Whale is to intelligently upgrade the hardware. However, the cost of uniform replacement or configuration of smart screens is relatively high, so Whale has connected Whale Hub Feather edge computing units to Xibei's original screens to help it reduce the cost of digital upgrades by at least half.

Next, one person can remotely control all the screens, control the screen content, and set the playback rules of the screen content without the need for the clerk to perform manual operations in the store. The efficiency is much higher than 10 times. In addition, at the same time period, different screens in the store can display different content to the outside world, achieving the purpose of delivering information to customers in multiple dimensions.

Whale digital asset management system can realize the playback of special content by setting the main playback line and insertion line. At the same time, it supports custom interactive pages, rich screen content display styles, and supports pictures, videos, external links, H5, scrolling comments, etc. Content components to maximize the business value of one screen with multiple uses.

Whale uses the DMS equipment management system to monitor the screens of all points, which can not only improve management efficiency, but also achieve real-time supervision. In case of equipment abnormality, Whale can solve the problem within 24 hours, which lasted up to 7 days in the past.

In the digital age, Xibei hopes that a screen that plays the right content in the right position can become a real "living sign" of the restaurant.