• Store content assets such as photos, videos, H5, files and tables in a structured manner;
  

• Rapidly identify the target assets and shorten the search time through retrieving and filtering the metadata of target assets.

• Cover all marketing channels, including WeChat, Douyin, Weibo, Xiaohongshu, Bilibili and offline stores;

• Ensure the efficiency of content distribution, reduce the cost of content adaptation channels, and increase the content connection scope.

• Quickly create static and dynamic interactive marketing contents for relevant activities;

• Flexibly assign permissions to departments to edit, distribute, and deliver marketing materials together, saving time;

• Gather value information, record marketing planning, formulate and implement rules, track data and review results to flexibly call and insert contents, components, and boards;

• AI-based standardized content audit to avoid legal compliance issues of materials and ensure the safe use of contents.

• Access and integrate multi-platform data, collect and analyze data by multiple channels in real time, and use ID Mapping and multi-dimensional tagging system to establish omni-channel consumer portraits;

• Use the member database to achieve marketing goals such as member modeling, activity design, higher marketing efficiency and better member experience.

• Draw accurate consumer behavior portraits with CDP static and dynamic tagging capabilities;

• Gain insight into user intentions, predict consumer behaviors to empower marketing decisions.

• Target user groups via multi-dimensional selection;

• Make personalized marketing strategies for users with different profiles and life cycles;

• Ensure target users to receive proper marketing contents through appropriate channels at the right time, improving marketing accuracy and user stickiness.

• Prepare files with team creativity and use integrated WMC technical components to realize simultaneous implementation of marketing plans, one-click approval, and automated execution.
  

• Based on life cycle, real-time activity triggering, tagging and other user scenarios, flexibly create and implement rich marketing plans with process canvas, and customize user route;

• Quickly configure automated delivery processes and marketing contents to achieve one-to-one precise marketing in most scenarios;

• Simple, fast and easy operation to greatly improve organization efficiency.

• 100+ high-ROI marketing activities by leading brands; attractive and massive activities organized to stimulate marketing inspiration and keep pace with the times;

• Automatically and efficiently manage large-scale and cross-channel complex marketing activities of different types and methods; help brands better conduct life-cycle consumer operation and marketing;

• Based on typical marketing methods of brands and industries, establish a “template library" to carry out marketing activities by one click.

• Cover all marketing channels, including WeChat, Douyin, Weibo, Xiaohongshu, Bilibili and offline stores, with high content distribution efficiency; deliver marketing activities by one click;

• Deliver information through channels such as SMS, WeChat, and email to improve dissemination efficiency of marketing contents.

• From online SDK buried points to offline AIoT devices, 20+ touchpoints available to access message channels, content channels, and e-commerce channels;

• Access to ecosystems including WeChat, Taobao, and ByteDance, and major platforms in short video, e-commerce, social contact, comment, and takeaway to present correct marketing contents to target users through a variety of touchpoints.

• Track data on the delivered contents, analyze delivery performance, and display indicators such as the number of deliveries, reach rate, CTR and CVR on the dashboard, and visualize the delivery effect and trend to help brands identify effective contents and ways to connect consumers.
  

• Monitor and track data in all channels through buried points to master the data change trend and analyze the marketing effect in real time;

• Quickly customize and build a board and support one-click sharing to control the core indicators of each business domain and improve ROI.

• Visualize analysis reports to help marketing personnel quickly grasp business trends and use data results to guide marketing;

• Save and share customized boards to improve the efficiency of marketing operations.

Collect and integrate data from platforms such as offline stores, APPs, applets and websites to establish a unified user ID system.

• Perform multi-dimensional analysis from the perspective of "customer, goods and space" to present the attributes, tags, portraits, key indicators and historical trends of members/products/stores;

• Use custom event analysis, funnel analysis, attribution analysis, component analysis and other advanced analysis models to analyze business in real time and flexibly; flexibly gain insight into user life-cycle behaviors;

• Better control costs, prepare plans in advance, refine operations, and set KPIs appropriately; identify the growth potential behind indicators.