Singapore | China | Japan
Through Whale's technical strength and data system, Weilai Automobile has realized the optimization and quality improvement of content and marketing.
BackgroundNIO is a global smart electric vehicle company established in 2014, committed to creating a pleasant lifestyle for users by providing high-performance smart electric vehicles and the ultimate user experience.
Enrich the number, form and types of cars displayed in stores through digitalization and virtual reality technology.
Enhance the shopping experience for potential car owners.
「Whale SpaceSight」+ 「Whale Harbor」,senses user interaction, builds in-store content optimization supported by a data system, and realizes accurate consumer portraits and personalized content push.
Use "Whale Harbor" to manage offline screen content in a unified, fast and real-time manner.
Use "Whale Harbor" to quickly produce offline marketing content.
Use "Whale Analytics" to collect, store and analyze offline customer behavior.
"Outputting well-designed high-quality content and capturing the minds of users with a strong interactive experience, NIO will be even more powerful with the blessing of digital technology, and set new heights in the field of new energy vehicles!"
NIO x Whale | To Shape and Share a Joyful Lifestyle
NIO, which is committed to providing users with high-quality services and innovative energy supplement solutions through smart electric vehicles, has always been in the first echelon on the new energy vehicle track. NIO focuses on product quality and customer experience, insists on exploring new ways of enjoying life, and promotes performance growth and brand development with full display and enhanced experience.
For the younger generation of consumers who are pursuing quality and paying great attention to experience, NIO seized the opportunity to use digital technology as a starting point, start from the subtleties, and use partial changes to leverage overall optimization. This requires not only a deep understanding of cutting-edge technologies and innovation, but also a targeted control of the segmented needs of target users.
It is Weilai's original intention to show more high-quality content to the majority of users entering the store and improve the purchasing experience for potential car buyers. Based on development needs and market environment, Weiwei and Weilai have carried out a series of cooperation on user interaction, content display, data support, marketing optimization, etc.
The optimization and display of content is inseparable from user interaction feedback and global data asset support.
Perceive user interaction through technologies such as "RFID" in「Whale SpaceSight」; collect, integrate, and analyze offline customer behavior through「Whale Analytics」; realize offline customer behavior through 「Whale Harbor」The screen displays different models in a unified, fast and real-time manner, and builds a complete data system to support the optimization of in-store content. In addition, Weiwei also provides the AIGC algorithm that can quickly create offline marketing content, helping NIO to carry out follow-up dynamic content planning and personalized content push.
Currently, NIO’s 300+ stores are about to complete or have completed digital upgrade deployment, which has brought considerable business value growth: consumers’ stay in offline stores has increased by 200%; the number of products displayed in offline stores has increased by 3 times +; user interaction The optimization of experience brings brand effect and conversion improvement.
Through technical strength and data systems, Weilai has realized the optimization and quality improvement of content and marketing. Providing cutting-edge extreme experience and creating and sharing a better lifestyle with smart electric vehicle products and services will allow NIO to go better and go further.